via Design You Trust
JAM Adelaide designed this creative billboard for the Adelaide United Football Club to promote their night games. The ad cleverly reinforces the night aspect of the game by having a player on the billboard interact with the “moon,” which was attached above the poster with a pole, painted black. When I first saw this, I didn’t realise the moon was part of the billboard and wondered what they would do when it changed position in the sky. I like the advert, it’s clever and fun, and combines two of my loves; football and creative graphic design.